Parker Open · Food and drink
Your gourmet store,
told from the origin.
Parker Open is a Shopify theme created by Mister Mikel for stores selling specialty coffee, wine, olive oil, cheese and gourmet products: a page for every origin, farm or winery, with its story and everything that comes from there underneath, and a product page with variety, process, profile and format. It’s free if you install it yourself. And if you’d rather skip the wrestling, we set it up for you.
This may sound familiar
A wine is not a phone case.
Most Shopify themes put a bag of coffee next to a bottle: name, price and a photo. And what makes that coffee worth what it’s worth gets left out.
Your customer doesn’t buy a bag. They buy the place it comes from.
The origin is nowhere to be seen
The farm, the cooperative, the winery… It’s what sets your product apart, and the store has nowhere to tell it.
The product page falls short
Variety, process, profile, harvest, what it goes well with. It doesn’t fit in a generic product page.
You explain the same thing on every product
Three coffees from the same farm, the same story three times. Or not at all.
The customer wants to come back for more
If they liked that origin, they want to see what else you have from there. And they can’t find it.
In Parker, the author. Here, the origin.
The same idea, told for your gourmet store.
Coffee and wine in the same store? Each collection names its lead in its own way: “Origin” for coffee, “Winery” for wine.
What Parker Open brings for food
Built to tell where it comes from.
A page for every origin
The farm or the winery at the top. The process, the visits or how to prepare it in a “More details” dropdown. Underneath, everything that comes from there.
Tasting notes on the product page
Up to five fields with whatever label you want: variety, process, profile, format, goes well with. Plus type and harvest.
Filter by type
Whole-bean coffee, ground coffee, wine, olive oil, boxes. The catalog filters by type with no extra apps.
“From the same origin”
On every product page, everything else that comes from the same farm or winery.
Bilingual and international
Spanish and English with a language selector and a country/currency selector for selling outside Spain.
You run it yourself
Adding a product or changing a price takes two minutes. On Shopify, without touching code. Two styles to choose from.
How it looks
Three stores, one theme.
A family farm made up for the demo. Its page tells who grows the coffee and at what altitude; under “More details”, how it’s processed and how to brew it. Underneath, its coffee, with variety, profile and format on each product page.
See Huila in the demo →
In the same store, the wine hangs from its winery. Its page presents the vineyard, the underground cellar and the visits; underneath, its wines with variety, process, vintage and what they go well with.
See the winery in the demo →A store that brings small producers together: cheeses, olive oils, preserves. Each producer has a page with their story, and underneath everything they make. The customer comes back for the producer, not the category.
How to get it
Two ways to get Parker Open.
The theme is the same either way. What changes is who installs it.
You install it yourself.
Write to us and we’ll send you the theme in both styles, with its guide. Upload it to your Shopify, load your catalog and start selling.
- Parker Open Classic and Parker Open Contemporary
- Installation and setup guide →
- No odd sign-ups, no small print
We set it up for you.
We install it and adapt it to your brand inside your Shopify store: origins, catalog, payments, shipping, languages. And we show you how to run it yourself.
- Installation and fitting to your brand
- Origins, catalog, payments and shipping set up
- Training at handover and a fixed proposal
Frequently asked questions
What people usually ask us.
Does it work for a specialty coffee store?
Yes, it’s one of the uses Parker Open is built for. Each origin or farm has a page with its story and all its coffees, and the product page carries variety, process, profile and format.
And for a wine store or a winery?
Yes. The lead is the winery or the appellation, with its story and all its wines underneath. The product page carries variety, process, vintage and what it goes well with.
Can I mix coffee, wine and other products?
Yes. Each collection names its lead in its own way: “Origin” for coffee, “Winery” for wine, “Producer” for olive oil or cheese.
Does it work for digital products?
Yes. Online tastings, barista courses or PDF recipe books are sold on Shopify with apps such as Digital Downloads or Courses, and Parker Open presents them just like a physical product.
Does it work for selling outside Spain?
Yes. It comes bilingual (Spanish and English) with a language selector and a country/currency selector. Which countries you ship each product to is decided in Shopify’s shipping settings.
Do I have to tell the story of every product?
No. The story is told once, on the origin’s or winery’s page, and all its products inherit it. The product page only carries what changes.
Is it free?
Yes. If you install it yourself, the theme costs nothing: we send it in both styles with the installation guide. What has a price is having us set it up and adapt it, if you’d rather.
What if I want you to set it up?
It depends on your catalog and on what you need. We don’t post a sticker price: tell us about your case and we’ll send a specific proposal with a fixed timeline. See the service →
Parker Open
Selling something else?
The same theme works for other catalogs with an author or an origin. See Parker Open →
Let’s talk
Shall we set up your gourmet store?
Ask for the theme and we’ll send it over. Or tell us what you sell and where it gets stuck, and we’ll come back with a fixed proposal within 24 hours. And if you like, take a look at the demo first.