Parker Open · Fashion and accessories

Your fashion store,
organized by brand.

Parker Open is a Shopify theme created by Mister Mikel for stores selling fashion, footwear, jewelry and club merch: a page for every brand, collection or stone, with its story and all its products underneath, and a product page with material, measurements, care and where it’s made. It’s free if you install it yourself. And if you’d rather skip the wrestling, we set it up for you.

Shopify theme for fashion·Free·A page for every brand·Material, measurements and care on the product page·Jewelry by stone·Two styles·Bilingual·International sales· Shopify theme for fashion·Free·A page for every brand·Material, measurements and care on the product page·Jewelry by stone·Two styles·Bilingual·International sales·

This may sound familiar

A sneaker is not a phone case.

Most Shopify themes put a T-shirt next to a ring: name, price and a photo. Never mind who makes it, where, or why it costs what it costs.

Your customer doesn’t buy a garment. They buy the people who make it.

The brand has no place

The small brands you sell have a workshop, a story and a way of doing things. The theme doesn’t give them so much as a page.

The product page leaves out what matters

Material, made in, measurements, care, color. In a generic product page it all ends up in the description, or nowhere.

Everything is mixed up

Sneakers, T-shirts and jewelry on the same shelf. Finding anything is a matter of patience.

You sell abroad, or want to

Languages and currencies to reach Europe and Latin America without making a mess.

In Parker, the author. Here, the brand.

The same idea, told for your fashion store.

In Parker (books)
In your fashion store
The author
the brand, the collection, the club or the stone
The book
the garment, the footwear, the jewelry piece, the accessory
ISBN, pages, edition
material, made in, measurements, care, color
Publication date
season
“By the same author”
“From the same brand”

Do you sell jewelry? The lead can be the stone: a page for amethyst that tells where it comes from and how to care for it, and underneath all the pieces that feature it. Club merch? Then it’s the team.

What Parker Open brings for fashion

Built to sell what’s behind the product.

i.

A page for every brand

Story, workshop and way of working at the top. Materials or repairs in a “More details” dropdown. Underneath, everything you carry from it.

ii.

A proper product page

Up to five fields with whatever label you want: material, made in, measurements, care, color. Plus type and season.

iii.

Filter by type

Footwear, T-shirts, jewelry, accessories. The catalog filters by type with no extra apps.

iv.

“From the same brand”

On every product page, what goes with it: the rest of the brand, right underneath.

v.

Bilingual and international

Spanish and English with a language selector and a country/currency selector for selling outside Spain.

vi.

You run it yourself

Adding a product or changing a price takes two minutes. On Shopify, without touching code. Two styles to choose from.

How it looks

Three stores, one theme.

White sneakers with rubber soles
Demo example · Footwear and basics
Norte Estudio
Lead: Brand

A small sneaker brand made up for the demo. Its page tells how it works and where it manufactures; under “More details”, the materials and the repair service. Underneath, its sneakers and T-shirts, with material, made in and care on each product page.

See Norte Estudio in the demo →
01
Rough amethyst crystals
Demo example · Jewelry
Amethyst
Lead: Stone

In the same store, the jewelry doesn’t hang from a brand but from its stone. The amethyst page explains where it comes from, its hardness and how to care for it; underneath, the pendant, the ring and the druse.

See amethyst in the demo →
02
Typical case · Club merch
The club store
Lead: Team

Jerseys, scarves and special editions grouped by team. Each team has a page with its story and, underneath, all its merch with size, material and edition.

03

How to get it

Two ways to get Parker Open.

The theme is the same either way. What changes is who installs it.

On your ownFree

You install it yourself.

Write to us and we’ll send you the theme in both styles, with its guide. Upload it to your Shopify, load your catalog and start selling.

With usTailored

We set it up for you.

We install it and adapt it to your brand inside your Shopify store: brands, catalog, payments, shipping, languages. And we show you how to run it yourself.

  • Installation and fitting to your brand
  • Brands, catalog, payments and shipping set up
  • Training at handover and a fixed proposal

Frequently asked questions

What people usually ask us.

Does it work for a multi-brand fashion store?

Yes, it’s one of the uses Parker Open is built for. Each brand has a page with its story and all its products, and the product page carries material, made in, measurements, care and whatever else you need.

And for a jewelry store?

Yes. The lead can be the stone, the collection or the designer. A jeweler with her own label can be presented as “Designer” and have all her pieces underneath.

Does it work for a club’s or a band’s merch?

Yes. The lead is called “Team” or “Club”, and each one has a page with its story and all its merch underneath.

Does it have a size guide?

Yes. Each product can carry its own size guide, which opens from the product page without leaving it.

Can I mix brands and stones in the same store?

Yes. Each collection names its lead in its own way: “Brand” for footwear, “Stone” for jewelry, “Team” for merch.

Does it work for digital products?

Yes. Sewing patterns in PDF or downloadable lookbooks are sold on Shopify with apps such as Digital Downloads, and Parker Open presents them just like a physical product.

Is it free?

Yes. If you install it yourself, the theme costs nothing: we send it in both styles with the installation guide. What has a price is having us set it up and adapt it, if you’d rather.

What if I want you to set it up?

It depends on your catalog and on what you need. We don’t post a sticker price: tell us about your case and we’ll send a specific proposal with a fixed timeline. See the service →

Parker Open

Selling something else?

The same theme works for other catalogs with an author or an origin. See Parker Open →

Let’s talk

Shall we set up your fashion store?

Ask for the theme and we’ll send it over. Or tell us what you sell and where it gets stuck, and we’ll come back with a fixed proposal within 24 hours. And if you like, take a look at the demo first.

WhatsApp · info@mistermikel.com · +34 615 783 734